Understanding customer needs, recognizing potential: We capitalize on market research by utilizing methods that generate insights, which are critical to success. We systematically illuminate the consumer healthcare market, track customer needs, analyze all relevant touchpoints and drivers of adoption.
For over 60 years Psyma has been researching every corner and connection of the healthcare market. As a result we deliver detailed knowledge, valuable findings and the necessary confidence in your market strategy for your OTC, lifestyle, wellness and healthcare products.

the truths
of behavior




the truths
of behavior



Learn more about your customer needs, influence factors and decision paths, to be able to strategically position their products and tap into new potential via market research.
Health and fitness is playing a greater role in peoples’ lives. Searching for better health simultaneously delivers new market potential for your products, which will contribute to greater well-being and a better fit with the consumer’s personal lifestyle.
Health and fitness is playing a greater role in peoples’ lives. Searching for better health simultaneously delivers new market potential for your products, which will contribute to greater well-being and a better fit with the consumer’s personal lifestyle.
It does not matter whether a product is aimed at acute or preventive treatment: Every successful OTC product and brand positioning needs valid results derived from professional market research for conclusive findings and market strategies.
Impulse Session
Session
Configure your own individual Impulse Session and profit from our healthcare experts’ know-how.
Webinar
Duration ca. 30 minutes

Non-binding
consultation
Stephanie Hollaus, as Associate Director, heads the HealthCARE Germany research unit at Psyma. She brings with her many years’ experience as pharmaceutical-technical assistant, business studies with an emphasis on health economics and also duties in pharmaceutical companies, as well as over 9 years’ experience in the health field at GfK SE. She has established the CARE and Consumer Healthcare business units here at Psyma.
Stephanie Hollaus, Associate Director Research & Consulting - Germany
+49 (0)911/99574-306
E-Mail: stephanie.hollaus@psyma.com