Understanding customer needs, recognizing potential: We capitalize on market research by utilizing methods that generate insights, which are critical to success. We systematically illuminate the consumer healthcare market, track customer needs, analyze all relevant touchpoints and drivers of adoption.
For over 60 years Psyma has been researching every corner and connection of the healthcare market. As a result we deliver detailed knowledge, valuable findings and the necessary confidence in your market strategy for your OTC, lifestyle, wellness and healthcare products.
Psyma Consumer Healthcare
Understandingthe truths
of behavior
How can you help your consumers to counterbalance healthcare transgressions and change their way of life in a positive manner?
Do consumers opt for unknown brands, when they can get products with the same ingredients at a cheaper price?
How important is the personal consultation in your client’s digital world – are human values a distinguishing feature?
Psyma Consumer Healthcare
Understandingthe truths
of behavior
What influence do midwives exercise over the buyers’ choice of products for initial baby care?
Did you know that global warming has an influence on OTC product sales?
How does the digital transformation of the consumer experience affect sales in the pharmacy?
Do you have questions about our consumer healthcare core competences? We look forward to your call.
+49 (0)911/99574-306
Current study
Suncare 2.0study
Learn more about your customer needs, influence factors and decision paths, to be able to strategically position their products and tap into new potential via market research.
Health and fitness is playing a greater role in peoples’ lives. Searching for better health simultaneously delivers new market potential for your products, which will contribute to greater well-being and a better fit with the consumer’s personal lifestyle.
OTC
over-the-counter
Health and fitness is playing a greater role in peoples’ lives. Searching for better health simultaneously delivers new market potential for your products, which will contribute to greater well-being and a better fit with the consumer’s personal lifestyle.
It does not matter whether a product is aimed at acute or preventive treatment: Every successful OTC product and brand positioning needs valid results derived from professional market research for conclusive findings and market strategies.
Impulse Session
Session
Configure your own individual Impulse Session and profit from our healthcare experts’ know-how.
Webinar
Webinar
Duration ca. 30 minutes
Non-binding
consultation
Stephanie Hollaus, as Senior Consultant, heads the HealthCARE Germany research unit at Psyma. She brings with her many years’ experience as pharmaceutical-technical assistant, business studies with an emphasis on health economics and also duties in pharmaceutical companies, as well as over 9 years’ experience in the health field at GfK SE. She has established the CARE and Consumer Healthcare business units here at Psyma.
Stephanie Hollaus, Unit Director Research & Consulting - Germany
+49 (0)911/99574-306
E-Mail: stephanie.hollaus@psyma.com
