Current Study

Suncare 2.0

Still cream only or already the patch?

Psyma conducted an online study in June 2017 with consumers and users of sunscreen products. We weren’t only talking about the classic topics such as brand awareness, purchase reasons and locations, but also the acceptance of innovations in the sunscreen products market. We demonstrate how uniquely consumers think.

Overview of the topics:

  • Brand awareness
  • Purchase reasons
  • Purchase locations
  • Tanning behavior as a lifestyle factor
  • UV protection factor
  • Acceptance of innovations

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