More and more, consumers are viewing health holistically and as part of a new lifestyle. This is indicated by sports trends in the areas of fitness and wellness as well as an increased awareness for healthy nutrition, gentle cosmetics and alternative medicine. The trend to “healthiness” opens up new potential for products in the wellness, lifestyle and health areas.
At the same time, responsible consumers, more than ever, decide which products they want to acquire and consult new channels in their purchase decisions. Based on our market research results, you will learn more about the habits, trends and needs of your potential target groups and receive valid results for new product and market strategies in this ever growing market.